Quality Over Quantity
We value quality over quantity, choosing a slower, more intentional approach to making.
Embroidery has always been central to the studio practice. With Jennifer’s background in Embroidery and Textiles, it remains a core part of how pieces are developed, with a focus on texture, detail, and how stitch can transform a surface in a subtle but meaningful way.
There is a natural draw to embroidery because of its slow, intentional nature. Each stitch carries time with it, adding depth and tactility to fabric and bringing a quiet sense of life and character to the work.
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Much of the embroidery is developed using machine techniques in the studio, allowing for precise, considered detail while staying closely connected to the design process. It offers a way of translating ideas into fabric with clarity and control, always led by material and composition.
As the studio marks 15 years in 2026, there is also a return to hand embroidery within selected pieces. This brings a slower rhythm to the work and a renewed connection to the handmade, adding a layer of individuality and warmth to the collection.
It feels like a natural next step, bringing together precision and imperfection, and celebrating the human touch within the work.
The focus is on timeless design rather than trends. These are pieces made to feel relevant year after year, becoming part of a lasting wardrobe or home rather than something seasonal or short-lived. Simplicity, proportion, and function guide the design process, allowing the materials to speak for themselves.
Design principles
We value quality over quantity, choosing a slower, more intentional approach to making.
Rather than following trends, we focus on creating pieces that remain relevant and wearable for years to come.
Pieces are designed to be mixed, matched, and lived with easily.
By working in small batches and avoiding overproduction, we respect both our materials and the people involved in making them.